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Kat Atkinson
Trend Analysis
We asked 100 of your customers (age 16-35) about whether they would shop a 'Universal' collection aimed at both men and women. The results can be found below:
Firstly we asked the respondents how often they browse your site to gauge how regularly they check the site. As you can see all respondents either answered that they browsed every week or everyday which indicates these respondents are active users of the site.
Next we asked the respondents how often they purchase from your site. We felt that this question was extremely important to gauge whether the respondents are actual customers of your site that will purchase from the potential 'universal' collection.
Finally we asked the respondents if you were to introduce a 'universal' collection would they consider browsing it and most importantly shopping it. As you can see from the results the huge majority stated yes, that they would browse and shop that section. We have already established from the previous question that these respondents are your regular customers and therefore by introducing a 'universal' section to your website that your regular customers would be happy to shop, this could increase sales.
Source: www.infogram.com
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