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Gender Neutrality is a zeitgeist - stemming from increased awareness and acceptance of the LGBT community and fourth wave feminism, the lines between the genders are blurring and as a leading fashion retailer it is recommended that this movement is acknowledged. This is not a trend, this is a way of life, categorising by gender is now becoming increasingly outdated. 

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This is a trend analysis centred around the idea of gender neutrality and how not categorising clothing into genders could increase traffic through your (ASOS') website and in turn increase sales. 

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